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While I'm still a MAC virgin (can you even believe that?!), I've finally tried a few e.l.f. (eyes lip face) products. And I must say, for $1 for their basic products to $3 for the studio and mineral lines, they're not too shabby!
Their blush is nicely packaged (somewhat reminiscent of NARS packaging) and the color is rich and flattering. Their lipgloss made my lips feel refreshed and moisturized while providing just enough color and shine.
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So I did a little research.
First off, e.l.f. does not test its products on animals, nor do they use products derived from animals. They're PETA approved!
I went a step further and checked out e.l.f. at the Environmental Working Group's handy-dandy cosmetic safety database, and it looks like the ingredients used by e.l.f. are no better or worse than some of the spendier brands. Here's an overall comparison from the Environmental Working Group (1 = good; 10= bad):
- MAC Cosmetics: products range between 2 and 9
- Bare Escentuals: products range between 1 and 6
- Philosophy: products range between 1 and 9
- NARS: products range between 2 and 10
- Cover Girl: products range between 2 and 10
- Revlon: products range between 1 and 10
- e.l.f.: products range between 1 and 7
Disclosure: Press samples were provided.